This toothpaste is 100% Vegan, Gluten-Free and is made responsibly. Good nutrition begins with strong teeth. Strong teeth chew better which leads to better absorption of nutrients hence making you healthy and strong from within. Colgate Strong Teeth with its unique Amino Shakti formula adds natural calcium to strengthen teeth from within and makes them resistant to tooth decay. Recommended usage: Brush twice a day for 2 minutes each time. Colgate Strong teeth is an anticavity toothpaste, helps reduce cavity, freshens your breath and gives you a healthier smile.